Customer communication, Copywriting Lucy Jackman Customer communication, Copywriting Lucy Jackman

Reasons to use a copywriter No1: Buzzword Bingo

Make the words on your website and company literature easy for customers to understand. There’s no room for clichés, business buzzwords or formulaic statements. Clients want content that’s simple to digest and understand. They want answers to their questions. Business buzzwords overcomplicate content and customer experience.

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Blogging Lucy Jackman Blogging Lucy Jackman

How to start a blogging notebook

Start a blogging notebook is one of the recommendations I make to people who would like to start blogging for business (or pleasure). Keeping a notebook is a fantastic way to capture your ideas.

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