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Content tips for creating a new website
Website copy Lucy Jackman 13/04/2024 Website copy Lucy Jackman 13/04/2024

Content tips for creating a new website

If you don’t have the budget to bring in a web developer and/or want to have a go at building your own business website, here’s what you need to know.

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The mother of all website content
Copywriting, Customer communication Lucy Jackman 09/03/2021 Copywriting, Customer communication Lucy Jackman 09/03/2021

The mother of all website content

Cornerstone content is brilliant for driving people to your website. But if the rest of your site isn’t interesting, readable, relevant or valuable your visitor will quickly give up and leave.

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How to write a case study
Copywriting, Web copywriting, Storytelling Lucy Jackman 05/05/2020 Copywriting, Web copywriting, Storytelling Lucy Jackman 05/05/2020

How to write a case study

Case studies are valuable content to have on your website or as a pdf to send to potential clients. This post outlines the key benefits and how to structure and write a case study.

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5 ways you could be failing your own blog
Blogging Lucy Jackman 02/03/2020 Blogging Lucy Jackman 02/03/2020

5 ways you could be failing your own blog

Starting a blog for your business is a big decision. It’s also a good decision. Blogging is a fantastic way to share ideas, showcase expertise and build trust with prospective clients.

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Why deleting content is as important creating it
Web copywriting Lucy Jackman 30/01/2020 Web copywriting Lucy Jackman 30/01/2020

Why deleting content is as important creating it

Quality control is crucial. There’s no point adding stuff to your website if, when someone lands on it, what they read is neither relevant or valuable.

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Five web copywriting lessons from the allotment
Copywriting Lucy Jackman 02/04/2018 Copywriting Lucy Jackman 02/04/2018

Five web copywriting lessons from the allotment

Have you ever experienced that moment when you open a blank word document ready to write and your mind goes completely blank, with no idea where to start? It’s natural to feel that way when you are redeveloping your website.

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My awesome first year in business - in numbers
Storytelling Lucy Jackman 11/01/2017 Storytelling Lucy Jackman 11/01/2017

My awesome first year in business - in numbers

I’m so proud of everything I’ve achieved over the last 12 months, so thought I’d review the year and share some of my achievements with a numerical blog post.

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What’s the difference between you and a copywriter?
Copywriting Lucy Jackman 07/03/2016 Copywriting Lucy Jackman 07/03/2016

What’s the difference between you and a copywriter?

It’s true, anyone can write. Do you think you can do a better job writing content for your business than a copywriter?

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