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Content tips for creating a new website
Website copy Lucy Jackman 13/04/2024 Website copy Lucy Jackman 13/04/2024

Content tips for creating a new website

If you don’t have the budget to bring in a web developer and/or want to have a go at building your own business website, here’s what you need to know.

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The mother of all website content
Copywriting, Customer communication Lucy Jackman 09/03/2021 Copywriting, Customer communication Lucy Jackman 09/03/2021

The mother of all website content

Cornerstone content is brilliant for driving people to your website. But if the rest of your site isn’t interesting, readable, relevant or valuable your visitor will quickly give up and leave.

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Why deleting content is as important creating it
Web copywriting Lucy Jackman 30/01/2020 Web copywriting Lucy Jackman 30/01/2020

Why deleting content is as important creating it

Quality control is crucial. There’s no point adding stuff to your website if, when someone lands on it, what they read is neither relevant or valuable.

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Is it better to blog on your website or LinkedIn?
Blogging Lucy Jackman 29/08/2018 Blogging Lucy Jackman 29/08/2018

Is it better to blog on your website or LinkedIn?

After ‘How long should a blog be?’, whether to blog on a website or LinkedIn is the question people always ask me. The answer depends on how you want your blog to work for you.

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Five web copywriting lessons from the allotment
Copywriting Lucy Jackman 02/04/2018 Copywriting Lucy Jackman 02/04/2018

Five web copywriting lessons from the allotment

Have you ever experienced that moment when you open a blank word document ready to write and your mind goes completely blank, with no idea where to start? It’s natural to feel that way when you are redeveloping your website.

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Small changes, BIG impact
Customer communication Lucy Jackman 14/09/2017 Customer communication Lucy Jackman 14/09/2017

Small changes, BIG impact

Five ways to improve your customer communications in just 30 minutes, starting with your website and SEO.

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Top tips for spring cleaning your communications
Website copy Lucy Jackman 30/03/2017 Website copy Lucy Jackman 30/03/2017

Top tips for spring cleaning your communications

A couple of times a year, it’s good practice to review your marketing messages; do a spot of spring cleaning! If you clear away the dead wood, your business will grow and thrive.

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My awesome first year in business - in numbers
Storytelling Lucy Jackman 11/01/2017 Storytelling Lucy Jackman 11/01/2017

My awesome first year in business - in numbers

I’m so proud of everything I’ve achieved over the last 12 months, so thought I’d review the year and share some of my achievements with a numerical blog post.

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What’s the difference between you and a copywriter?
Copywriting Lucy Jackman 07/03/2016 Copywriting Lucy Jackman 07/03/2016

What’s the difference between you and a copywriter?

It’s true, anyone can write. Do you think you can do a better job writing content for your business than a copywriter?

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