It’s squeaky bum time! Today I am listening to recordings of four client interviews to create case studies. As a copywriter, I do this all the time without batting an eyelid, but today feels very different.

Chinchillas. The subject of my very first website back in 1998. I was in my first year of University and we had to choose an ‘elective’ module to study during the first semester.

With a shimmy, hurrah and a flourish it’s time to celebrate seven (you read it right, seven!) years of digital copywriting and blogging.

Cornerstone content is brilliant for driving people to your website. But if the rest of your site isn’t interesting, readable, relevant or valuable your visitor will quickly give up and leave.

Quality control is crucial. There’s no point adding stuff to your website if, when someone lands on it, what they read is neither relevant or valuable.

Have you ever experienced that moment when you open a blank word document ready to write and your mind goes completely blank, with no idea where to start? It’s natural to feel that way when you are redeveloping your website.

It’s true, anyone can write. Do you think you can do a better job writing content for your business than a copywriter?