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On Cloud Nine! Celebrating 9 years of Comma Sense
Storytelling Lucy Jackman 14/02/2025 Storytelling Lucy Jackman 14/02/2025

On Cloud Nine! Celebrating 9 years of Comma Sense

I am now into my 10th year of being my own boss. How did that happen? Here’s a look back at my achievements (and random copywriting themes) from the last 12 months.

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Wowsers! Eight years of Comma Sense Copywriting
Storytelling Lucy Jackman 18/01/2024 Storytelling Lucy Jackman 18/01/2024

Wowsers! Eight years of Comma Sense Copywriting

Eight years is a long time, but it doesn’t feel like a long haul to me. I still feel the same challenge, excitement and achievement. Let’s take a look at some significant moments.

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Why’s it so hard to write about yourself?
Case Studies, Testimonials, Content Marketing, Web copywriting, Copywriting, Storytelling Lucy Jackman 09/05/2023 Case Studies, Testimonials, Content Marketing, Web copywriting, Copywriting, Storytelling Lucy Jackman 09/05/2023

Why’s it so hard to write about yourself?

It’s squeaky bum time! Today I am listening to recordings of four client interviews to create case studies. As a copywriter, I do this all the time without batting an eyelid, but today feels very different.

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A Magnificent Seven for Comma Sense
Blogging, Storytelling, Copywriting Lucy Jackman 11/01/2023 Blogging, Storytelling, Copywriting Lucy Jackman 11/01/2023

A Magnificent Seven for Comma Sense

With a shimmy, hurrah and a flourish it’s time to celebrate seven (you read it right, seven!) years of digital copywriting and blogging.

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Let’s talk about six (years in business)
Storytelling Lucy Jackman 11/01/2022 Storytelling Lucy Jackman 11/01/2022

Let’s talk about six (years in business)

Celebrating success is something we should all do more often. When we achieve success as a small business owner, we tend to swiftly move on to the next job and forget all the good stuff that’s just happened.

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When life gives you lemons, make a lemon drizzle
Storytelling Lucy Jackman 11/01/2021 Storytelling Lucy Jackman 11/01/2021

When life gives you lemons, make a lemon drizzle

I’ve been running my own business for 5 years - that’s longer than I’ve ever been employed. Today I'm saying a big ‘Yee Hah’ to running your own business!

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How to get over the fear of asking for testimonials
Storytelling, Customer communication Lucy Jackman 08/05/2020 Storytelling, Customer communication Lucy Jackman 08/05/2020

How to get over the fear of asking for testimonials

Testimonials are like gold dust. These snippets of success not only prove that you can do what you say, they’re also valuable content to use across all your communications.

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How to write a case study
Copywriting, Web copywriting, Storytelling Lucy Jackman 05/05/2020 Copywriting, Web copywriting, Storytelling Lucy Jackman 05/05/2020

How to write a case study

Case studies are valuable content to have on your website or as a pdf to send to potential clients. This post outlines the key benefits and how to structure and write a case study.

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Four years in business - flirting with failure and finding my niche
Storytelling Lucy Jackman 09/01/2020 Storytelling Lucy Jackman 09/01/2020

Four years in business - flirting with failure and finding my niche

It’s become tradition at this time of year to reflect on the highs and the lows of the last 12 months. Four years have passed at the speed of light!

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A revelation in problem solving
Storytelling Lucy Jackman 27/02/2019 Storytelling Lucy Jackman 27/02/2019

A revelation in problem solving

Sometimes you need to ask for help to solve a problem. But some of us are reluctant to admit that we need it. If you can start a business, surely you can solve anything that comes our way, right?

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Three years and still a start-up business?
Storytelling Lucy Jackman 11/01/2019 Storytelling Lucy Jackman 11/01/2019

Three years and still a start-up business?

When is a start-up no longer a start-up? Here’s to celebrating three years of Comma Sense, lessons learned and highlights achieved. Drum roll please…

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When is the right time to walk away?
Storytelling Lucy Jackman 14/02/2018 Storytelling Lucy Jackman 14/02/2018

When is the right time to walk away?

I stopped working with a long-term client. We’d been working together for 18 months; I’d been writing their blog posts and monthly newsletter.

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Getting to know you: the art of blogging for clients
Storytelling, Blogging Lucy Jackman 14/11/2017 Storytelling, Blogging Lucy Jackman 14/11/2017

Getting to know you: the art of blogging for clients

It’s 5am at Liverpool Airport on a dark, rainy October morning. We’re waiting for our flight to Portugal and I make a new friend. She was around eight or nine years old.

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Saw this and thought of you! 3 comms tips from birthday cards
Storytelling, Customer communication Lucy Jackman 10/10/2017 Storytelling, Customer communication Lucy Jackman 10/10/2017

Saw this and thought of you! 3 comms tips from birthday cards

I always shop around to find the perfect birthday card. If I can’t find it in the shops, I’ll revert to a trusty online shop that usually comes up with the goods.

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Why computers will never rule the blogosphere
Blogging, Web content, Storytelling Lucy Jackman 28/02/2017 Blogging, Web content, Storytelling Lucy Jackman 28/02/2017

Why computers will never rule the blogosphere

Can you see a time when bloggers will be redundant and computers rule the blogosphere, or are real-life human bloggers here to stay?

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My awesome first year in business - in numbers
Storytelling Lucy Jackman 11/01/2017 Storytelling Lucy Jackman 11/01/2017

My awesome first year in business - in numbers

I’m so proud of everything I’ve achieved over the last 12 months, so thought I’d review the year and share some of my achievements with a numerical blog post.

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Why it’s ok to tell stories
Storytelling Lucy Jackman 18/03/2016 Storytelling Lucy Jackman 18/03/2016

Why it’s ok to tell stories

I’ve heard lots of motivational speakers during my career and the people who stand out for me all do one specific thing - they tell stories.

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