With strong competition for almost every vacancy these days, showcasing what makes you unique will help your CV to stand out from the crowd.

I am now into my 10^th year of being my own boss. How did that happen? Here’s a look back at my achievements (and random copywriting themes) from the last 12 months.

When it first appeared on the scene, I admit I was a little fearful of AI. Like any unknown quantity, I had no idea what to expect or how it would impact my business. So, like you do when you’re scared of something, I decided to ignore it.

You might think that building your own website is a challenge. It’s actually easier and a more realistic possibility than you think.

If you don’t have the budget to bring in a web developer and/or want to have a go at building your own business website, here’s what you need to know.

Eight years is a long time, but it doesn’t feel like a long haul to me. I still feel the same challenge, excitement and achievement. Let’s take a look at some significant moments.

It’s squeaky bum time! Today I am listening to recordings of four client interviews to create case studies. As a copywriter, I do this all the time without batting an eyelid, but today feels very different.

Chinchillas. The subject of my very first website back in 1998. I was in my first year of University and we had to choose an ‘elective’ module to study during the first semester.

If you run your own business it’s your job to know your website inside out. Even if someone else manages your website for you, it’s vital to know what’s on there.

With a shimmy, hurrah and a flourish it’s time to celebrate seven (you read it right, seven!) years of digital copywriting and blogging.

We all have the skill and ability to vary our tone of voice when we communicate. You probably do this every day without thinking. So let’s explore what tone of voice means…

If you don’t have a website and LinkedIn is your shop window, you need to have a tip top LinkedIn profile. There’s no point posting brilliant content on LinkedIn if your profile isn’t up to scratch.

Celebrating success is something we should all do more often. When we achieve success as a small business owner, we tend to swiftly move on to the next job and forget all the good stuff that’s just happened.

Not a creative? Lacking in content ideas? This post is for everyone who thinks they aren't a creative type. Read and prove yourself wrong.

Picture this. It was a beautiful sunny day and I was zooming along the dual carriageway when something glistened and caught my eye. It can’t be! It wasn’t, was it?

Cornerstone content is brilliant for driving people to your website. But if the rest of your site isn’t interesting, readable, relevant or valuable your visitor will quickly give up and leave.

“Capital letters and full stops don’t matter any more!” announced my youngest nephew during a homeschool lesson. The news quickly filtered through the family grapevine. I gasped for breath and nearly fell off my chair.

I’ve been running my own business for 5 years - that’s longer than I’ve ever been employed. Today I'm saying a big ‘Yee Hah’ to running your own business!

I call it the Pringles effect and the number one rule of blogging. Once you start, don’t stop. And I broke it.

Starting a blog is a wonderful way to remind yourself why you do what you do. Revisiting your Why can inspire and excite you about your business all over again.