With a shimmy, hurrah and a flourish it’s time to celebrate seven (you read it right, seven!) years of digital copywriting and blogging.

Cornerstone content is brilliant for driving people to your website. But if the rest of your site isn’t interesting, readable, relevant or valuable your visitor will quickly give up and leave.

I call it the Pringles effect and the number one rule of blogging. Once you start, don’t stop. And I broke it.

Starting a blog is a wonderful way to remind yourself why you do what you do. Revisiting your Why can inspire and excite you about your business all over again.

Starting a blog for your business is a big decision. It’s also a good decision. Blogging is a fantastic way to share ideas, showcase expertise and build trust with prospective clients.

Once you learn how to write blog posts that stand the test of time, it’s that little bit easier to cheat every now and again.

I love inspiring others to showcase their business expertise through blogging. Read my top takeaways from a book that helped me rediscover my blogging mojo.

Start a blogging notebook is one of the recommendations I make to people who would like to start blogging for business (or pleasure). Keeping a notebook is a fantastic way to capture your ideas.

After ‘How long should a blog be?’, whether to blog on a website or LinkedIn is the question people always ask me. The answer depends on how you want your blog to work for you.

In writing and sharing a blog on your website, you’re not only produce fresh content (which Google loves by the way), but also showing all that’s great about you and your business.

It’s 5am at Liverpool Airport on a dark, rainy October morning. We’re waiting for our flight to Portugal and I make a new friend. She was around eight or nine years old.

Can you see a time when bloggers will be redundant and computers rule the blogosphere, or are real-life human bloggers here to stay?

I’m so proud of everything I’ve achieved over the last 12 months, so thought I’d review the year and share some of my achievements with a numerical blog post.

Blogs are a fantastic way to engage customers and prospective clients with your company and your brand, and to showcase your knowledge and expertise.