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5 simple steps to de-cluttering your communications
Customer communication Lucy Jackman 27/02/2018 Customer communication Lucy Jackman 27/02/2018

5 simple steps to de-cluttering your communications

I decided to apply the same principles of decluttering my home to my business. The tips that follow come from personal experience!

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When is the right time to walk away?
Storytelling Lucy Jackman 14/02/2018 Storytelling Lucy Jackman 14/02/2018

When is the right time to walk away?

I stopped working with a long-term client. We’d been working together for 18 months; I’d been writing their blog posts and monthly newsletter.

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My second year in business – making it stick
Blogging, Web copywriting Lucy Jackman 20/01/2018 Blogging, Web copywriting Lucy Jackman 20/01/2018

My second year in business – making it stick

Around this time last year, 12 months after starting Comma Sense, I attended a presentation by a local business coach. It was all about having a Plan B for your business.

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Getting to know you: the art of blogging for clients
Storytelling, Blogging Lucy Jackman 14/11/2017 Storytelling, Blogging Lucy Jackman 14/11/2017

Getting to know you: the art of blogging for clients

It’s 5am at Liverpool Airport on a dark, rainy October morning. We’re waiting for our flight to Portugal and I make a new friend. She was around eight or nine years old.

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Saw this and thought of you! 3 comms tips from birthday cards
Storytelling, Customer communication Lucy Jackman 10/10/2017 Storytelling, Customer communication Lucy Jackman 10/10/2017

Saw this and thought of you! 3 comms tips from birthday cards

I always shop around to find the perfect birthday card. If I can’t find it in the shops, I’ll revert to a trusty online shop that usually comes up with the goods.

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Small changes, BIG impact
Customer communication Lucy Jackman 14/09/2017 Customer communication Lucy Jackman 14/09/2017

Small changes, BIG impact

Five ways to improve your customer communications in just 30 minutes, starting with your website and SEO.

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How content marketing helps small businesses grow - Pt 1
Customer communication Lucy Jackman 16/06/2017 Customer communication Lucy Jackman 16/06/2017

How content marketing helps small businesses grow - Pt 1

Content marketing is your chance to show the world why you’re so great at what you do! It’s about sharing your knowledge, insight and expertise.

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How content marketing helps a small business grow - Pt 2
Customer communication Lucy Jackman 16/06/2017 Customer communication Lucy Jackman 16/06/2017

How content marketing helps a small business grow - Pt 2

You know your subject and want to share your knowledge and expertise. Here are some tips on the Do’s and Don’ts of content marketing campaign.

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5 simple comms lessons from Iceland
Customer communication Lucy Jackman 22/05/2017 Customer communication Lucy Jackman 22/05/2017

5 simple comms lessons from Iceland

I’ve just returned from the most incredible trip to Iceland. I think we can all learn a lot from Icelandic culture, both as individuals and in business.

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Top tips for spring cleaning your communications
Website copy Lucy Jackman 30/03/2017 Website copy Lucy Jackman 30/03/2017

Top tips for spring cleaning your communications

A couple of times a year, it’s good practice to review your marketing messages; do a spot of spring cleaning! If you clear away the dead wood, your business will grow and thrive.

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Why computers will never rule the blogosphere
Blogging, Web content, Storytelling Lucy Jackman 28/02/2017 Blogging, Web content, Storytelling Lucy Jackman 28/02/2017

Why computers will never rule the blogosphere

Can you see a time when bloggers will be redundant and computers rule the blogosphere, or are real-life human bloggers here to stay?

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My awesome first year in business - in numbers
Storytelling Lucy Jackman 11/01/2017 Storytelling Lucy Jackman 11/01/2017

My awesome first year in business - in numbers

I’m so proud of everything I’ve achieved over the last 12 months, so thought I’d review the year and share some of my achievements with a numerical blog post.

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Sign off emails with style
Customer communication Lucy Jackman 24/11/2016 Customer communication Lucy Jackman 24/11/2016

Sign off emails with style

An inappropriate or missing email sign-off is akin to reaching the end of a novel and finding out the last paragraph is poorly-written. That feeling of a bitter taste in your mouth.

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3 reasons to start a business blog
Blogging Lucy Jackman 26/04/2016 Blogging Lucy Jackman 26/04/2016

3 reasons to start a business blog

Blogging on your website is a great way to engage with customers. Here are 3 reasons to start a business blog and some tips on how to get going.

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10 words that fool us all
Proofreading Lucy Jackman 31/03/2016 Proofreading Lucy Jackman 31/03/2016

10 words that fool us all

Here are five pairs of words many of us use wrongly - and some handy rules to remember how to use them correctly.

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Why it’s ok to tell stories
Storytelling Lucy Jackman 18/03/2016 Storytelling Lucy Jackman 18/03/2016

Why it’s ok to tell stories

I’ve heard lots of motivational speakers during my career and the people who stand out for me all do one specific thing - they tell stories.

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What’s the difference between you and a copywriter?
Copywriting Lucy Jackman 07/03/2016 Copywriting Lucy Jackman 07/03/2016

What’s the difference between you and a copywriter?

It’s true, anyone can write. Do you think you can do a better job writing content for your business than a copywriter?

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How not to write a blog
Blogging Lucy Jackman 10/02/2016 Blogging Lucy Jackman 10/02/2016

How not to write a blog

Blogs are a fantastic way to engage customers and prospective clients with your company and your brand, and to showcase your knowledge and expertise.

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