If you don’t have a website and LinkedIn is your shop window, you need to have a tip top LinkedIn profile. There’s no point posting brilliant content on LinkedIn if your profile isn’t up to scratch.

Discover the four essential elements of a good quality, effective LinkedIn profile. Find out how to create the LinkedIn footprint of someone people know, like and trust to do business with.

After ‘How long should a blog be?’, whether to blog on a website or LinkedIn is the question people always ask me. The answer depends on how you want your blog to work for you.

A couple of times a year, it’s good practice to review your marketing messages; do a spot of spring cleaning! If you clear away the dead wood, your business will grow and thrive.